Another Tuesday, another Desiger of the Week
RACHEL ROY
“Rachel Roy approaches the design of her eponymous collection with a feminine and modern point of view. Her goal is to create clothing for women who embrace fashion and dress with an effortless elegance and confidence. The results encapsulate a fresh version of glamour that evades the standard protocol for dressing today.
Originally from California, Rachel attended college in Washington DC. Upon graduation, Rachel pursued her passion for design, and moved to New York City to work freelance; styling magazine shoots and music videos ultimately landing an internship at Rocawear.
As an intern she worked in every department at Rocawear, from the mailroom to marketing and finally, women’s design. As the company was in its infancy, Rachel quickly proved herself as an essential commodity, ultimately to become Creative Director overseeing seven licensees and running all of the design departments and their teams for Rocawear Juniors and Girls.
In Fall 2004, she applied her sophisticated aesthetic to her own collection, RACHEL ROY, which debuted in department and specialty stores for Spring 2005. With striking silhouettes, a sophisticated color palette and inventive pairings which transition from day to evening, Roy has garnered editorial acclaim in publications such as Vogue, Elle, Harper’s Bazaar, W and Vanity Fair.
Michelle Obama, Eva Mendes, Kate Hudson, Jennifer Garner, Iman, Lucy Liu, Sharon Stone and Penelope Cruz among others have worn RACHEL ROY at Hollywood’s most prestigious events, and in January 2007 Rachel was invited to appear as a guest on The Oprah Winfrey Show, a milestone in a still young career. Also in 2007, Roy was inducted into the CFDA as a new member where she stands alongside other esteemed fashion industry individuals.
RACHEL ROY NEW YORK has grown to include four full collections each year, and in June 2008, created a joint venture with Jones Apparel Group Inc. in the hopes of expanding the wholesale business globally, introduce new product categories and open stand-alone stores in the United States and abroad. Jones Apparel Group is supporting Rachel Roy in launching a Rachel Rachel Roy diffusion brand that will be offered exclusively through Macy’s, Inc. beginning in August 2008. To date, the RACHEL ROY collections are available at Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Nordstrom and top specialty stores worldwide. (About)
Sometimes the best thing is right under your nose. What does Roy’s customer want? They want to look like her—forever polished and noticeably stylish yet never silly. And today the designer quieted some of the unnecessary flourishes that sometimes get in her way and instead let a mix of jewel brights and bold prints do the talking on slim shifts, loose dolman-sleeve blouses, and flaring skirts. Two peplum bustiers trussed superfluously over button-down shirts were the sole exceptions. “The intention is to grow with every collection,” said Roy. Consider this a nice little spurt.” Style.com
About:http://www.rachelroy.com/Rachel-Roy/BIOGRAPHY,default,pg.html
All Pictures are from Rachel Roy’s Website: http://www.rachelroy.com/
Style.com Review: http://www.style.com/fashionshows/review/S2011RTW-RROY/
